Case studies

Skilled doctors, made known.

Every doctor here was already excellent at the medicine. What changed was how clearly that showed — and how many of the right patients saw it.

Most doctors we work with prefer to keep their results private, and we extend that discretion by default. The two below agreed to share theirs.

Dr. Parin Thatsanawiwat

From "another surgeon" to the name patients know for body proportion.

A skilled surgeon who left a leading hospital to build his own name — and had to make patients remember the doctor, not the hospital behind him.

From "a thoracic surgeon" to "the breast specialist" patients travel specifically to see.

A thoracic surgeon who could do every kind of breast procedure — so we made patients remember him for one thing: the breast specialist.

Applications are reviewed personally, and we take on a limited number of doctors each quarter. If the timing is right, we should talk.