Medical Marketing & Content Strategy

Marketing and communications strategy

Medical marketing and content strategy is the planning and running of how a doctor reaches patients: the marketing plan, the content, and the channels, online and offline, that carry the brand.

We set the direction against your brand and business goals, then produce and manage the work, from monthly content, video and paid media to KOL campaigns, PR and events, so every channel moves in one direction and reads as consistently credible.

For a patient, credibility is not built by claiming to be skilled. It is built by seeing the brand carry itself, consistently, every day.

What's included

01
Marketing strategy
Your goals, your patients and your market, turned into a direction, a role for each channel, campaign plans and a roadmap the team can follow.
02
Monthly content, planned and produced
Content pillars and a calendar, then graphics, short-form video and captions made for each platform, reviewed every month against what performed.
03
Media buying
Campaigns on Meta, TikTok and Google, targeted, budgeted and refined every month, with a report on reach, leads and cost per lead.
04
Video production
From short-form and long-form content to doctor brand films, procedure explainers, campaign video and TVC.
05
Influencer and medical KOL campaigns
The right KOLs chosen and matched to your brand, briefed, reviewed against the limits of medical communication, and managed end to end.
06
PR, events and offline media
PR direction and story angles, events and activations, offline media, and the materials and gifts that carry the brand into the room.

Why it matters for doctors

Patients almost always research a doctor before they decide to book. A silent or uneven feed reads, more than people realise, as a quiet form of doubt. A feed that demonstrates expertise consistently does the opposite: it builds trust steadily, long before the patient ever sends a message.